This advertisement satirizes America's addiction to coffee, specifically to the Starbucks brand. In a difficult economic time when many businesses are failing, Starbucks continues to grow and report increased sales. It is difficult to walk down the street without running into at least one Starbucks. In this image, a girl with red eyes stares straight right at the viewer, drinking a copious amount of coffee from a carafe rather than from a mug. The headline above her image says “Starbucks Coffee” while the tagline below adds “Fueling Coffee Addictions Everywhere.” Addiction, typically thought of as a dark and serious topic, is mimicked by the black background and the serious stare of the girl.
The tagline, inserted using the text tool and colored the same green as the Starbucks logo, causes the viewer to associate Starbucks to fueling coffee addictions. The Starbucks logo was placed in the bottom right of the image in order to leave the viewer with the impression of Starbucks as their eye followed the advertisement. The line of vision is intended to go from the large Starbucks Coffee text, then to the image of the girl, then to the tagline, and finally end with the logo. The red coloring of the girl’s eyes show her addiction to coffee, and the large amount of coffee in her hands further emphasizes her dependence on coffee. The Starbucks tattoo on her arm show that she is addicted to not just any coffee, but specifically Starbucks coffee. The tattoo also adds to the satire of the image by being overdramatic. Although many people will admit to being addicted to coffee, few would go so far as to have a symbol of coffee permanently tattooed on their body. Overall, the image highlights America's addiction to coffee in a satirical way, since many of us will be quick to admit that America is addicted to coffee, but we will also be quick to admit that we are addicted as well.
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